Adrenaline Fuelled City Breaks
Sheffield’s bid to the Government’s £40 million Discover England Fund was successful and we’ve been awarded funding to create a new type of city break that allows outdoor sport enthusiasts to indulge their passion for adventure alongside the culture, community and nightlife of the city.
We want to enthuse new visitors about what Sheffield: The Outdoor City has to offer and attract international visitors. The initial working title for the bid was 'Adrenaline Fuelled City Breaks'.
We’ve been busy conducting a professional research programme to inform our strategy and as a result we’re now focusing on targeting Northern Europe and the Domestic tourism market initially.
We’re now moving onto Product Development and we want to work with the city’s outdoor businesses, experts, guides and facilities to help develop the full city experience.
If you have an existing experience, product or service or an idea for something new, you can work with us to realise the opportunities for your business. For guidance, her's some examples of the type of businesses we’d like to hear from: